Creating a compelling video pitch for the EIC Accelerator application is a critical step in the funding process, particularly during the short proposal phase. Although the video does not carry the same evaluative weight as the written proposal or pitch deck, it is often the first humanising introduction of the team behind the innovation. When executed effectively, it reinforces the narrative, builds credibility, and lays the foundation for subsequent interview stages. The following guidance sets out a coherent approach to developing a professional, effective three-minute video in line with the expectations of EIC reviewers.

The first principle is one of sequencing. The video should be produced only after the written short proposal has been finalised. This ensures that the video reflects the same strategic messaging and narrative arc already presented in the written materials. Attempting to produce the video prematurely risks inconsistencies, or worse, duplicative effort if changes are later made to the core application. With the proposal finalised, the messaging becomes clear, allowing the video to serve as a complementary and cohesive communication tool.

The recommended format of the video is straightforward. It should feature up to three core team members – ideally those in senior roles such as the CEO, CTO, or a commercial or partnerships lead. These are typically the individuals most likely to participate in the later interview stage, and featuring them in the video allows reviewers to begin assessing their clarity of thought, communication skills, and leadership credibility. That said, it is acceptable to include fewer speakers if necessary. The focus should be on coherence and delivery, rather than the number of people involved.

Structurally, the video should follow a three-part narrative: the problem, the solution, and the traction or case for EIC support. This classic formulation mirrors the structure of the proposal itself and is designed to unfold logically for the viewer. The first segment should outline the problem or global context the innovation seeks to address. For example, it may describe the growing economic costs of climate change or the limitations in existing medical diagnostics. This section is typically delivered by the CEO, who should succinctly frame the problem using accessible, fact-based statements. Precision and brevity are essential.

The second segment, ideally delivered by the CTO or technical lead, presents the solution. Here, the innovation should be articulated clearly – what it does, how it works, and why it is fundamentally different from the status quo. Emphasis should be placed on the technology’s novelty, stage of development, and its potential for impact. If the innovation involves a physical prototype or product, it is advantageous to demonstrate or visually reference it on screen. If the innovation is software or intangible, supporting visuals such as screens, diagrams, or animations may enhance clarity.

The final segment addresses commercial traction and the rationale for EIC support. This might involve discussing letters of interest from partners, pilot deployments, customer feedback, or early revenue. The speaker should also outline how EIC funding will enable scale-up, market entry, or critical development milestones. Even if limited commercial traction exists, it is possible to refer to projected impact, forthcoming trials, or strategic plans that justify funding at this stage. The closing statements should reaffirm the ambition of the project and its alignment with EIC objectives.

In terms of production, sophistication is less important than clarity. Most successful applicants record their videos using standard smartphone cameras or laptop webcams. External microphones can improve audio quality but are not essential. The filming location should be contextually appropriate – an office, lab, factory, or other operational environment adds authenticity and subtly reinforces the team’s competence and credibility. If the innovation is hardware-based, it is worth including visual references to the product or prototype. Background clutter should be avoided.

Basic editing may enhance the presentation. For example, background music can be added at a low level, and relevant imagery or stock footage can be interspersed with speaker narration to maintain engagement. This might include visuals of renewable energy infrastructure, clinical settings, or market applications depending on the nature of the innovation. However, such additions are optional. A single-take recording with clear speech and a coherent structure remains perfectly acceptable.

A common pitfall is exceeding the three-minute limit. The script should be drafted in advance, read aloud, and timed. If it runs long, content should be tightened rather than simply read faster. The goal is clarity, not compression. Pauses and filler words can be edited out if necessary, and transitions between speakers should be seamless. The script itself should mirror spoken English – short sentences, plain language, and minimal technical jargon unless clearly explained.

Once recorded, the video should be exported in a widely supported format such as MP4 and uploaded to the portal. Subtitles are optional but may aid accessibility. The language does not need to be English, though the majority of applicants do present in English given the international context of the programme.

In summary, the EIC video pitch is not a cinematic production. It is a structured, authentic introduction to the people behind the innovation. When aligned with the short proposal and pitch deck, it reinforces the key narrative and demonstrates that the team is capable, credible, and investment-ready. Execution matters – but clarity, confidence, and consistency matter more.